#064 | Your Pitch Doesn't End at the Event. It Starts.

Event season is here.
Web Summit. TechArena. Demo days. Side events.
Late nights. Bad coffee. Adrenaline.
Founders fly home exhausted, collapse on the couch, and think:
"Thank god that's over."
And then they rest.
That's the mistake.
Because your pitch doesn't end when you leave the room.
It starts when you do.
The Trap Most Founders Fall Into
I see this every event season.
Founders pour everything into the pitch.
They nail the meeting.
They feel drained afterwards.
And then... nothing.
No follow-up.
No momentum.
No continuation of the conversation.
There's one belief that keeps showing up:
"If they're interested, they'll reach out."
No - they won't.
Not because they didn't like you.
Not because your pitch wasn't good.
But because they met 50 other founders that day.
They had back-to-back meetings.
They flew home just as exhausted as you.
And their inbox is now a war zone.
Silence isn't rejection. It's just noise.
What This Costs You
When you don't follow up, here's what happens:
You lose momentum. The energy from your conversation disappears. The investor moves on.
You waste your investment. All that money on tickets, flights, hotels? Gone. The ROI isn't in attending. It's in converting.
You damage your reputation. Investors talk. "That founder who never followed up" closes doors before you even knock.
You lose the warm lead. The investor who actually understood your vision? They're gone.
A Simple Follow-Up Sequence That Works
This isn't fancy. It's just disciplined.
Same Day (Within 24 Hours)
Send a short, personalized thank-you email.
Thank them for their time.
Reference something specific you discussed.
Show genuine enthusiasm.
Not a template.
Not generic.
Human.
Next 1-2 Days
Share your pitch deck.
Include any material you promised.
Make it easy for them to move forward.
Clarity beats polish.
One Week Later
Send a short update.
A milestone you've hit.
Progress since you last spoke.
Something that proves momentum.
This shows execution - not just vision.
Ongoing
Keep them updated when you hit relevant milestones.
Especially the ones discussed in the pitch.
Short. Focused. Respectful.
This keeps you top of mind without chasing.
Why This Works
Because investors are human too.
They're tired.
They're overloaded.
They're sorting through dozens of "interesting" conversations.
Your follow-up helps them remember you.
Anchors the conversation.
Makes the decision easier.
You're not following up because you're needy.
You're following up because you're professional.
And when everything else is equal, investors choose the founder who makes it easiest to say yes.
The Bottom Line
The event is over.
Your work is just beginning.
You can do this!
That's all for today. Hope you enjoyed it.
See you next week.