A few years back, I needed a VA.
I asked around in my network, and a friend introduced me to a former executive assistant from a big international company.
Her first email started with:
“Hi Linda…”
It’s not the first time someone has called me Linda - maybe it’s my last name - but still.
Coming from a corporate background myself, I know one thing: you never spell a client’s name wrong.
That’s just bad. Especially when my email address literally says my name.
And I thought:
If she can misspell my name - a potential client - what mistakes will she make with my customers?
Fast forward a few years.
I needed a VA again. This time, several people recommended the same woman.
So I thought, okay, maybe she’s changed.
I sent her an email asking for her services.
Her reply?
“Hi Linda…”
Again.
That was enough.
Because the truth is - the small things are the big things.
And it’s the same with investors.
Small Things. Big Signals.
A single letter missed.
A picture that’s not aligned.
A logo that’s not sharp.
When an investor reviews a thousand decks a year - the needle’s eye is tiny.
If you’re careless with the small things in something this important, they’ll wonder:
- Will you be careless with the numbers?
- With their money?
- With your team?
This isn’t about being perfect.
It’s about showing you care.
That you have standards.
That you see the details.
The Hidden Cost of “Almost Good Enough”
Most founders don’t lose investor interest because of bad ideas.
They lose it because of bad presentation.
They think, “It’s just a deck - they’ll get the idea.”
But they won’t.
Every inconsistency screams - I don’t care:
-
“Different fonts” says chaos.
-
“Off-center picture” says distraction.
-
“Unsharp logo” says lack of care.
-
“Misspelled word” says rush.
And investors notice - not always consciously, but emotionally.
They just feel something is off.
And once trust cracks, it rarely comes back.
I’ve seen brilliant founders lose momentum over small details they thought didn’t matter.
But details are not decoration.
They’re reputation.
Excellence as a Frequency
Excellence doesn’t take more time - it takes more presence.
The best founders I’ve worked with know this.
They take one last look before sending the deck.
They align every slide.
They check every word.
Not to impress - but to honor their own work.
They know that when they show up with precision, investors feel it.
They sense order. They sense calm. They sense trust. They sense commitment.
And that’s what investors really buy.
A founder who notices the details is a founder who’s in control.
Of their pitch. Their business. Their destiny.
Precision is not about perfectionism.
It’s about professionalism.
The devil is in the details.
And so is your destiny.
That's all for today.
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See you next week!