I get contacted every week by founders who tell me they are raising soon.
Not now.
Soon.
They just need to sign a few more customers first. They just need to fix the deck. They just need the story to feel sharper, the numbers to look stronger, the pitch to feel more investor-ready.
Those are...
An international accelerator keeps bringing me back to coach their portfolio companies on exactly one thing: positioning. Not the pitch deck. Not delivery. Positioning.
I have seen endless of founders rewrite their pitch deck ten times and they still hit the same wall.
The story doesn’t land.
In...
Did you miss last week’s newsletter?
Wondering if it ended up in spam?
It didn’t.
I just didn’t write one.
For the first time in 81 weeks.
That is more than 18 months of showing up every single week - and last week, life happened.
It was my birthday.The kids had a field day.And somewhere in th...
Let me tell you about the moment I usually stop listening at a pitch
At almost every pitch I hear, there's a point - around twenty seconds in - where the founder stops pitching and starts reciting. The voice flattens. The features start stacking. And I feel myself having a hard time focusing.
...
One thing that has struck me over the past few years is how obsessed the startup world is with HOW.
How do we raise funding?How do we build the MVP?How do we scale faster?How do we sell to customers?How do we get investor attention?
Everyone is Chasing the Perfect HOW
And I get that.
The HO...
Why Clarity Beats Impressive - Every Time
I was sitting in a room full of investors last month, watching back-to-back pitches.
Some founders were polished. Perfect slides. Rehearsed delivery. Industry jargon stacked neatly on top of more industry jargon.
And they were completely forgettable.
T...
Messing up in a pitch does not have to damage your credibility. What matters is how quickly you regain composure, reconnect with the room, and continue your message. The best founders are not mistake-free. They are recovery-ready.
The real skill is not avoiding the stumble. It is what you do i...
Let me ask you something...
When was the last time you were about to step on stage - or in a room to pitch - and felt that familiar tightening in your chest?
I coach founders, leaders, and changemakers every single week. And without fail, one question always comes up.
Nervousness. Pitch jitter...
Silence after a pitch isn't a compliment. It's the sound of an investor moving on.
I remember the exact moment I first saw it happen.
A founder wrapped up their pitch. Confident close. Clean final slide. Then they looked up at the room with a small, relieved smile.
And the room said... nothi...
Something has shifted.
Everywhere I turn, someone is asking the same thing. Last week, a scale-up raising $20M USD came to me after getting investor feedback that was painfully simple: “The story is missing.”
The week before, a corporate team: “Can you help us tell our story in a captivating...
Encouragement is not a side thing. It is part of how strong communities, real relationships, and lasting businesses are built.
When a Room Changes You
Last year, I attended Women in Tech in Stockholm. Next week, I’ll be back - this time as a speaker.
Three thousand women in one room - founde...
A startup plan is a working hypothesis, not a guarantee.
In early-stage companies, timelines shift, launches underperform, hires miss, and funding takes longer than expected. That does not automatically mean the goal is wrong. Strong founders know how to keep the vision steady while changing t...
