Pitching made Simple
Practical tips to
help you pitch
like a pro.
Every Thursday, you'll get 1 actionable tip to craft, develop,
deliver and perfect your pitch in less than 4 minutes.
#029 | The Hidden Truth About the Pitch
No one will ever give you money after just a short pitch.You don’t raise money in the pitch. Never!
So, let’s get that out of the way already from the start.
A lot of founders think if they just “nail the pitch,” they’ve done the hard part. But here’s what I tell every startup I coach: the...
Jun 04, 2025
#028 | A Pitch is NOT a Living Document
Todays newsletter is a bit longer than my usual ones, because I'm very passionate about it. Bare with me. It will save you a LOT of time later.
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The other day, I sat down with a founder for a pitch coaching session. He showed up...
May 28, 2025
#027 | What is A Perfect Pitch?
It all started when I coached a prestigious international accelerator and the CEO wrote a post about the session and ended with the hashtag #perfectpitch.
For me, that was mind-blowing – that he wrote that about me.He saw firsthand that I helped startups create and deliver a perfect pitch.
S...
May 21, 2025
#026 | Authenticity in Pitching: Practical Exercises That Work
Last week I wrote about why AI can’t replace you in a pitch - and that is because AI can’t replicate your authenticity (yet...).For this week, my audience asked me to do the natural follow-up...: How to start sounding like the real you.
Even experienced founders fall into the trap:
“We’re ex...
May 14, 2025
#025 | AI Can't Replace You When Pitching To Investors
A few weeks ago, a founder I’d coached a few years back attended one of my pitch training sessions again. Her pitch sounded flawless. She had sharp copy, smooth transitions, and powerful delivery. But something felt off.
Within seconds, it was obvious: there was no authenticity. The pitch so...
May 07, 2025
#024 | Why My Founders Must Write Manuscripts (And Thank Me Later)
One of the greatest joys in my work is watching a founder's eyes light up when they finally articulate what they're building with crystal clarity. To see them go from scattered, super technical, illogical pitches to sharp, clear, and magnetic pitches.
And the tool that gets them there? Surpr...
Apr 30, 2025
#023 | Being Human First: The Truth About Authentic Networking
I used to dread networking.Not because I didn’t believe in it - because I was too focused on getting it “right.”
Every room felt like a challenge. Was I interesting enough? Helpful enough? Smart enough?
Here’s what I learned: Trying to be impressive kills authentic connection. And when you k...
Apr 23, 2025
#022 | Jargon Is a Risk You Can’t Afford
After 17 years and 1100+ startup pitches, here’s one truth I keep coming back to: using industry-specific jargon in your pitch is a gamble—and it’s rarely worth it.
Founders often use it to sound smart, credible, or “on the inside.” But the moment you say something like “we use a zero-knowled...
Apr 16, 2025
#021 | Trust Yourself
The most expensive business lesson I've learned is that ignoring your intuition or gut feeling will always cost you—once in immediate business impact, and again in lost time, energy, and direction. Every time I've abandoned my instincts in favor of "expert advice," I've watched my vision disso...
Apr 09, 2025
#020 | The Myth of "Fake It Till You Make It"
In my 17 years advising startups, I've discovered a truth that transformed how I view successful pitching: authenticity isn't just important—it's essential.
Too often, founders approach pitches like performances. They polish slides until they gleam, memorize scripts word-for-word, and practice...
Apr 02, 2025
#019 | What's In It For Them
When I first began coaching startups, a crucial lesson emerged that too many founders overlook: understanding the investor’s perspective is not just important, it's everything.
Ignoring this can cost you not only potential funding but valuable partnerships that could propel your business forwa...
Mar 27, 2025
#018 | The 30-Second Window That Makes or Breaks Your Pitch
I've watched hundreds of founders lose investor interest before they even get to their solution. The painful truth I've learned? You have just 30 seconds to captivate investors before their minds start wandering. Failing to nail this crucial opening moment doesn't just cost you their attention...
Mar 20, 2025